The FIRST Ford dealer in Ohio, est. 1913, just got an update. Intensive research and development into their current logo design was the request by the current owner and 4th generation, Joe Chapman. Several logos over a period of time were studied and reworked until we landed on “The One.” Incorporation of an additional element we created, the 1913 Ohio badge, was included as a brand element. Joe shared the passion and brought legitimate input as client involvement was required.